Businesses are undergoing a massive transformation. Doing things as you have before is no longer an option to win in the fast-paced global business environment. No wonder gamification is everywhere. It’s something we are all instinctively drawn to it.
The gamification market is predicted to register a growth rate of 27.4%, reaching $30.7 billion by 2025. If you want to benefit from this gamification boom, you must know how to get good at gamification techniques.
How do you use gamification in business? What gamification techniques can you use in 2023? In this article, the Dewais team will tell you everything about it. We focus on providing efficient delivery and high-quality code as part of our everyday work. We also possess outstanding expertise in implementing such features as data gamification innovation and people performance prediction.
What Does Gamification Mean?
Gamification is the strategic application of game design in non-game contexts. It provides users with proactive game elements and principles. Gamification enhances experiences similar to those experienced in gaming to motivate and engage with the audiences. In other words, it turns a user into a player.
A collection of research on gamification shows that it positively affects individuals. It significantly impacts education and companies, helping to achieve high ROIs and influencing employees’ work, customers, and business.
Gamification in Business
Every business wants to reach its fullest potential and drive performance. Motivating and engaging with employees helps to move towards improvement and excellence in their areas. Gamification motivates employees to work harder, with 72% saying it makes them more productive.
Gamification in business is not about playing and making it an actual game. Instead, it focuses on implementing the mechanisms of how gaming works in the workplace. This way, employees can easily view and track their progress and improve within the company.
Gamification strategy term describes the process of using something that already exists to provide motivation for consistent engagement and participation, for example, a software application or online community.
The desirable result of gamification in business can be achieved with a combination of multiple techniques.
5 Gamification Techniques to Use in 2023 in Your Business
Let us explain five gamification techniques you can use for your business in 2023 to engage and motivate your target audience or employees. Each generation brings something new to the table, so it is essential to stay up to date with gamification principles that work the best.
Long-Term Gamification
It is essential to take a long view. It is expected that enthusiasm vanishes over time compared to the excitement and initiative at the beginning. Such behavioral change requires the use of gamification techniques over a long period.
Tracking is vital for many reasons, but most importantly — it helps users to check their progress and understand how to improve their performance. In addition, it helps the manager to know if the application drives the result.
Thus, you must ensure that you engage teams by focusing on the long-term goal instead of a brief engagement spike. You can introduce the longer-term learning path to have milestones over successive weeks/months/quarters.
Personalized Gamification
Such technique allows tailoring the gameful design elements, tasks, way of interaction, rewards, or game rules according to their preferences. Personalized learning and gaming paths for learners are a great way to incentivize the younger generation.
Studies show that personalized gamification increases the spending time of the users in a social network by 63.34%. Considering this, you can only imagine how you can use it to your advantage to achieve desirable results.
In terms of rewards, the best gamification rewards are those that are connected to recognition and advancement. The ones that will help the user achieve their personal or professional goals. However, the best gamification principles tell us that we should focus more on driving competition. Overemphasizing rewards can create a false impression for your audience and make your users cut corners just for the win.
Microlearning-Based Gamification
Microlearning and gamification are a dynamite combination. Microlearning focuses on providing short bites of information, where each learning bite is designed to meet a specific outcome.
Gamifying training successfully addresses the concerns of dwindling attention spans and can be used to offset the forgetting curve successfully.
Social Media-Based gamification
Social media-based gamification lets the users collaborate with peers or experts through one platform. It is similar to how we do it in real life — we use our social interactions to share our successes, address challenges and solve problems.
To make the learning or any other processes more engaging, you can advocate for sharing the results with other users within the network. It helps everyone understand how the processes work, the goal, and how to succeed.
Celebrate Participation
Performance should be measured at least in part based on participation. It’s essential to don’t just celebrate the top performers, as we’re all winners. The top performer should be rewarded, but be careful to reward all the participants. Otherwise, it will result in discouragement and a big decrease in engagement.
Examples of Gamification
Gamifying solutions offer a variety of components to enable the dynamics and mechanisms of gamification strategies and techniques. It includes various tools, objects, and elements.
Recently, the Dewais team has worked on developing a platform that uses game mechanics to enhance employees’ productivity and provides real-time insights about business performance. It has been our primary goal to innovate with data gamification. So here are a few gamification examples we have considered to increase engagement and encourage productivity:
- Gamification points and scores
Points and scores offer users instant gratification for completing a certain action, or task, or achieving a milestone. It makes games so addictive; your dopamine hits, and you want to do it again to reach this gratification feeling again.
- Gamification leaderboards
Leaderboards are all about competition; as we said earlier, it is the best incentive. Leaderboards can be used based on users’ points, levels, or the tasks they’ve accomplished. - Gamification progress bars
Visualization is a way to get the big picture. Project charts help team members visualize tasks and understand how far along they are in their projects. - Gamification badges
It is an example of gamification that will work for any environment, whether training-related for employees within one company or different businesses within one industry. For example, it is common to display a badge after winning awards.
Badges allow you to show others your progress, and the prospect of collecting many of them is always exciting.
- Gamification rewards
Celebrating users’ accomplishments will encourage them to explore the platform in search of more reward possibilities, consciously or subconsciously.
Explore Gamification with Dewais
Gamification provides a unique opportunity to supercharge your company and significantly impact the business flow and results. It all comes down to finding the right balance between implementing the techniques into your project to make it more engaging instead of turning it into a game.
How can your business benefit from leveraging gamification in 2023 — reach out to us, and we will find the right solutions for you. We will help you achieve high-quality results at any project stage. Dewais knows how to cover every aspect of software development, so we will select the best gamification principles for your business and build them into your product. No code writing for you!
