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Top Innovation and Tech Tools: What Will Shape Business in 2023

The tech industry constantly grows, introducing new trends and tools that significantly expand business capabilities. According to Statista, global IT spending reached $4.2 trillion in 2021, a 9.5% increase compared to 2020. And, despite the coronavirus pandemic with its negative economic impact, this figure is expected to keep surging. 

This post overviews the most impactful business innovation and tech tools, highlighting those worth considering in 2023.

Some technologies (like cloud services) have been popular for a while now and continue to increase their influence. The others (e.g., new tools for working remotely) have just emerged and are likely to help modern companies withstand competition and keep up with the latest trends. 

Our guide aims to introduce the nearest tech industry’s future trends and the advantages of the key expected updates. 

Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and machine learning are not new tech trends, yet they have all chances to strengthen their impact in 2023. We are currently experiencing the initial phase of these technologies’ growth. They still have a lot of room for development and are becoming an integral part of many industries’ prospects. 

AI and machine learning algorithms give a chance to personalize user experience and recommendations, improve search, and control various devices. It’s especially relevant in healthcare, life science, pharmaceutics, and biomedicine. Also, artificial intelligence will boost smartphones’ capabilities, enabling voice and object recognition. 

Numerous industries, including manufacturing, sales, marketing, eCommerce, and more, will keep taking advantage of AI technologies to automate certain processes, reduce manual work, increase efficiency, and cut costs.  To be more precise, almost half of the organizations believe that AI will transform their industry in 3-5 years. 

According to the research, the AI market size was worth $51.1 billion in 2020. It’s expected to reach $641.3 billion by 2028, at an impressive CAGR of 36.1% from 2022 to 2028. 

Cloud Services and Big Data

Turning to cloud solutions offers numerous advantages, so global interest in this trend will keep growing in 2023. New approaches to cloud computing will enhance its key benefits, including data security, flexibility, and cost-efficiency. 

We have been observing a significant expansion of the cloud computing market for the last few years, and this process shows no sign of stagnation. According to Gartner, the global cloud services spendings will grow by almost 20%, compared to 2021. In 2022, the total market was worth $397.5 billion. 

Cloud Native Platforms

Companies may benefit from a hybrid approach if cloud infrastructure and as-a-service solutions don’t fully fit certain business objectives. For instance, a company operating an on-premises solution may need partial cloud migration to cope with excess capacity. 

At the same time, creating cloud-native platforms (CNP) is predicted to become mainstream. Gartner analysts claim that by 2025, 95% of newly created digital workloads will be deployed on CNP, compared to 30% in 2022. 

Big Data

Data-driven decisions are no more ‘nice to have’ – instead, they are ‘must-have.’ Thus, modern businesses are likely to enhance in-depth analytics and comprehensive research to make more advanced forecasts and process large amounts of information. The Big Data market, valued at $64 billion in 2022, is expected to reach $70 billion in 2023 and grow to $103 billion by 2027.  


The use of blockchain technology is traditionally associated with cryptocurrency. However, it has long gone beyond the crypto market. It’s widely used in many industries, including fintech, gaming, logistics, healthcare, cybersecurity – practically, any sphere requiring enhanced security and transparency. 

The blockchain’s nature offers a great alternative to traditional centralized systems, reducing the risks of data breaches. Since data storage and security have become one of the greatest concerns of our time, turning to distributed ledger seems more relevant than ever. 

Blockchain offers an improved data storage structure. It is already used by large enterprises like Walmart supply chain and Amazon Web Services to increase databases’ efficiency.  

In 2023, we expect blockchain technology to be one of the hottest business innovation trends, relying on convincing statistics. Statista claims that the blockchain market will reach $19 billion by 2024, compared to $6.6 billion in 2022. 

VR and AR

Augmented Reality (AR) and Virtual Reality (VR) can offer a more immersive approach to user experience, taking many businesses’ digital capabilities to new heights. Global corporations like Amazon, Facebook, Spotify, Zoom, Huawei, etc., are beginning to develop this area and expand their purpose far beyond traditional use in gaming. However, the enormous potential of these innovations is not fully revealed yet. 

In 2023, the use of VR and AR technologies is likely to become more common and accessible to smaller businesses. It can be used in numerous different industries, including social media, healthcare, online banking, communication, management, real estate, engineering, and more. Getting physical and digital worlds together with virtual interactions enables a completely new experience for end-users and IT specialists. The metaverse will gradually change the traditional perception of the digital ecosystem and the typical approach to software development. 

AR glasses, VR headsets, and many more ways to implement the “Internet of senses” will become more familiar to a wide audience. According to a report, the VR and AR market is experiencing rapid growth. Worth $30.1 billion in 2022, it will grow by almost 90% in 2023 and reach $296.9 billion by 2024. 


DevOps has become one of the most efficient methodologies for software development. This concept involves innovative tools and advanced solutions that help the team optimize and speed up development, testing, and deploying processes. 

The DevOps approach still has many prospects, and we expect businesses to apply it even more often in 2023. According to the survey, the DevOps approach can bring numerous benefits. In particular, it improves organizational performance, accelerates time to market, enhances productivity, and leads to the overall development process stability. 

Not surprisingly, more than half of the companies implementing DevOps and agile methodology believe it’s extremely important in scaling software development.  

Remote Work

According to the Gartner research, 51% of knowledge workers worldwide had moved to remote work by the end of 2022, compared to 27% in 2019. 

Remote work has become popular due to its adoption to the post-COVID-19 world situation. This transformation became possible thanks to the overall evolution of digital technologies and innovations like cloud services, as-a-service solutions, social software and collaboration tools, etc. 

“A hybrid workforce is the future of the work, with both remote and on-site part of the same solution to optimize employers’ workforce needs,” claims Ranjit Atwal, Senior Researcher at Gartner.


The pandemic has been one of the key catalysts for the outsourcing model’s popularity. However, it seems to be a great alternative to in-house solutions even in post-pandemic conditions due to numerous factors. 

Deloitte survey shows that the main outsourcing objectives and strategies are cost reduction, flexibility, speed to market, access to advanced tools, and agility. 

Here are the key benefits of outsourcing:

  • Time- and cost-efficiency. Hiring a full set of the required specialists, training them, and expanding the team when necessary may cost you quite a bit of effort. In contrast, outsourcing enables companies to find dedicated professionals with sufficient expertise within a relatively short time and reasonable price. 
  • Flexibility. There’s a good chance to find a flexible staffing model tailored to your business needs. In 2023, we will see more flexible options to combine outsourcing, outstaffing, in-house approach, and agile method, depending on your case. 
  • Efficient project management. The potential drawbacks of remote services like miscommunication and time zone differences will be outweighed thanks to modernized communication and project management tools. Thus, you will participate in the workflow and control it wherever your team is. 

According to the market study, the worldwide outsourcing market was valued at $232.32 billion in 2020, with an expected CAGR of 8.5% between 2022 and 2028. 

Boost Your Business with the Latest Tech Trends

The innovations and tools listed above will likely keep their growth in 2023. Implementing the latest technologies, large enterprises and young startups will have all the chances to succeed with their business goals, expand capabilities, and provide the audience with an improved user experience. 

Looking for a reliable tech partner to help you take advantage of the newest digital innovations? Dewais team has rich expertise in delivering web and mobile development solutions, including Artificial Intelligence, Machine Learning, and Big Data. Get in touch to start the journey to the future and strengthen your business with the latest technologies!   


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