Fitness & Wellness Software
Helping sports companies with IT
SINCE 2016
Sport solutions to leagues and teams
20+ APPS
Helping sports companies with IT
SINCE 2016
Most fitness apps lose 70% of users in the first week. We build habit loops, smart onboarding flows, and re-engagement systems that keep people coming back — because an app people use is an app that grows.
One-size-fits-all workout plans don't work. We build AI-driven systems that adapt training intensity, content, and goals to each user's fitness level, progress, and behavior over time.
Get a platform that handles class scheduling, membership management, coach assignments, and payment processing — so your team spends time on people, not paperwork.
Turn your expertise into recurring revenue. We build subscription models, pay-per-session flows, and in-app content stores that let trainers and studios scale without adding overhead.
Get a platform that handles class scheduling, membership management, coach assignments, and payment processing — so your team spends time on people, not paperwork.
Fitness is more consistent when it's social. We add group challenges, leaderboards, buddy systems, and social feeds that make your app a place people belong — not just a tool they open once.
People Who Drive Results
The Mind Behind Your Sports Tech Product
With 12 years in software development, Pavlo bridges the gap between business vision and technical execution — from the first architecture call to launch day. He's led product delivery for sports analytics, gamification platforms, and fitness apps for startups and established brands across Europe and the US.
Core Expertise: Software architecture, MVP delivery, AI/ML integration, and sports tech product strategy. From the initial idea to a product your athletes, coaches, and investors believe in
Digital Impact: Building platforms that improve athlete performance, fan engagement, and training consistency — through technology that's fast to ship and built to scale.
Experience: Previously led engineering and delivery before founding Dewais in 2019. Now heads a team operating from the US, Sweden, and the UK.
Sport & Fitness Focus: Personally attended FIBO — the world's largest fitness & wellness trade show — to stay close to what athletes, coaches, and gym operators actually need from their software.
6+
years building digital products
50+
products delivered across sports, fitness, and wellness
5.0
Clutch rating across every review, every project
Digital fitness solutions we deliver
Personal Training Apps
Platforms that let trainers deliver personalized programs, track client progress, and run their entire coaching business from one place — whether they work in a gym, online, or both.
Gym & Studio Management
End-to-end software for class scheduling, membership management, staff coordination, and payment processing. Less admin, more floor time.
Nutrition & Diet Tracking
Apps that help users log meals, hit macro targets, and build sustainable eating habits — with AI-powered recommendations that adapt as goals and progress change.
Corporate Wellness
Engagement platforms for companies that want healthier, more motivated teams. Step challenges, wellness check-ins, team leaderboards, and health benefit integrations — all white-labeled to fit your brand.
Wearable & Health Tracking
Apps that pull data from Apple Watch, Garmin, WHOOP, and other devices into one unified health view — turning raw biometric data into meaningful, actionable insights for users and coaches.
Platforms that let trainers deliver personalized programs, track client progress, and run their entire coaching business from one place — whether they work in a gym, online, or both.
End-to-end software for class scheduling, membership management, staff coordination, and payment processing. Less admin, more floor time.
Apps that help users log meals, hit macro targets, and build sustainable eating habits — with AI-powered recommendations that adapt as goals and progress change.
Engagement platforms for companies that want healthier, more motivated teams. Step challenges, wellness check-ins, team leaderboards, and health benefit integrations — all white-labeled to fit your brand.
Apps that pull data from Apple Watch, Garmin, WHOOP, and other devices into one unified health view — turning raw biometric data into meaningful, actionable insights for users and coaches.
Core Design Features
Next-Gen AI and Analytics for Peak Performance
User Panel
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Personalized workout plan for today
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Progress dashboard — weight, reps, streaks, milestones
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Nutrition log and daily macro tracker
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Wearable sync — Apple Watch, Garmin, WHOOP
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Community feed, challenges, and leaderboards
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In-app messaging with their coach or trainer
Admin Panel
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Pose estimation and technique scoring from any standard camera
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Sport-specific model training — tennis, padel, pickleball, and beyond
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Real-time feedback delivered with sub-second latency
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Hardware-agnostic — no expensive equipment required
Owner Panel
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Injury risk pattern detection from session and biometric history
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Performance trend forecasting across full training cycles
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Personalized load recommendations based on each athlete's output
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Actionable dashboard reports for coaches and medical staff
Why Dewais
Why Choose Our Fitness App Development Company
We've shipped fitness products,
not just studied them
BeFirst, Socialness, PlayZizo — real products, real users, real retention problems we’ve solved. We know what breaks at week 2 of a fitness app. We’ve already fixed it.
Your stack is our daily language
React Native, Node.js, AWS, HealthKit, Google Fit, Garmin SDK — the exact technologies that power great fitness apps are the ones we use every day. No ramp-up, no translation cost.
We move at startup speed and build at scale
MVP in 20 days. Iterative sprints after that. You see working software every cycle — not a big-reveal six months later. And when 50,000 users join overnight, your infrastructure holds.
One team, full ownership
Design, development, QA, deployment — all under one roof. No handoffs between agencies. One point of contact, one team invested in your product’s success from day one to launch day and beyond.
BeFirst, Socialness, PlayZizo — real products, real users, real retention problems we’ve solved. We know what breaks at week 2 of a fitness app. We’ve already fixed it.
React Native, Node.js, AWS, HealthKit, Google Fit, Garmin SDK — the exact technologies that power great fitness apps are the ones we use every day. No ramp-up, no translation cost.
MVP in 20 days. Iterative sprints after that. You see working software every cycle — not a big-reveal six months later. And when 50,000 users join overnight, your infrastructure holds.
Design, development, QA, deployment — all under one roof. No handoffs between agencies. One point of contact, one team invested in your product’s success from day one to launch day and beyond.
Dewais enhanced the functionality and UX of the client's app, contributing to the project's overall success. The team was highly responsive and kept the client updated throughout the project. Dewais' reasonable pricing, front-and backend development expertise, and proactive approach were exemplary.
WHAT WE'VE BUILT
Products our
clients are proud of
Every case started with a problem. Here's what we built to solve it.
Community-Driven Fitness App
Consistency is the hardest part of training. BeFirst was built to fix that — a gamified fitness app that makes every workout feel like a quest, every personal best feel like a win, and every training partner feel like a rival worth chasing.
What we built:
- A full mobile app (iOS & Android) built with React Native — from zero to working MVP in under 6 months
- Social leaderboards with rank progression and community competition by gym, city, or friend group
- Custom workout builder with a library of 6,000+ exercises and professional routine planning
- Wearable device integration architecture for Apple Watch and fitness tracker data
3x
Development speed boost with AI
1 month
to working POC
6,000+
Exercises in library
Befirs
Community & Social Wellness App
We helped turn a mission to fight loneliness into a product that people actually come back to — every single day.
What we built:
- A cross-platform mobile app (iOS & Android) addressing the global epidemic of social isolation and lack of meaningful connection
- AI-powered matching system connecting users based on shared interests, values, and proximity
- Real-time messaging and community spaces for group interaction and shared activities
- Social feed and activity system encouraging daily participation habits
- Push notification and re-engagement flows designed to build consistent social routines
+80%
Daily engagement rate
3x
Faster user interactions
100%
Cross-platform delivery
OUR PROCESS
FROM YOUR FIRST IDEA TO A LIVE PRODUCT
Discovery Session
A free 1-hour call where we learn about your sport, your users, and your goals. We ask sharp questions so we can give you a clear development roadmap — not a vague proposal.
Architecture & Scoping
We define the right tech stack, timeline, and MVP feature set for your specific product. No overengineering, no under-delivering — just a solid plan built for sports-scale performance.
Design Sprint
UI/UX design tailored for athletes, fans, or club managers. We prototype fast so you can see and feel the product before a single line of code is written.
Development
Iterative builds using AI-powered tools and modern engineering practices. You see progress every sprint — no months of silence before a big reveal.
Testing & QA
Rigorous quality checks across devices, screen sizes, and real-world user scenarios. Sports apps need to perform under pressure — we make sure yours does.
Launch & Scale
We handle deployment, monitoring, and post-launch support. As your user base grows, we grow with you — adding features, optimizing performance, and keeping the product match-ready.
Build fast, scale reliably
Let us build for you. Focus on things that matter most — customers and sales
Validate product
$899 / one-time
Get marketing assets and design sketches to validate your product idea
7-day delivery
Must-have workflow and user stories
UI/UX prototype to demo the product
Project Archtecture plan for scaling
Chat via email
Build Prototype / MVP
$4,499 / one-time
Turn your idea into digital product ready to serve your customers and sell
20-day delivery
Full-stack JavaScript development
Must-have workflow with features ready to sell
UI/UX design
3rd-party integrations
Project Archtecture plan for scaling
Chat with team via Slack
Note: the MVP price is discounted from $6,499.99 as an launch offer
The price will go up after every new client
FREQUENTLY ASKED QUESTIONS
How long does it take to build a fitness app MVP?
Typically 20–30 days for a focused MVP. We move fast using AI-assisted development and pre-built modules for common fitness features — workout libraries, progress tracking, leaderboards, and wearable integrations.
Can you build apps that integrate with Apple Watch, Garmin, or WHOOP?
Yes. We've built wearable integrations using HealthKit, Google Fit, and Garmin's SDK. We pull biometric data — heart rate, steps, sleep, calories — directly into your app so users have a complete health picture in one place.
Do you handle GDPR and health data compliance?
Yes. Health data is sensitive and we treat it that way — encrypted storage, compliant data pipelines, and proper consent flows built from day one, not bolted on later.
What's the difference between a fitness app and a wellness app — and does it change what you build?
Fitness apps are primarily about physical performance: workouts, tracking, coaching. Wellness apps focus on the full picture — sleep, stress, mental health, nutrition, community. Many of the best products combine both. The distinction affects UX priorities and data architecture, and we plan for it during scoping.
How do you approach user retention? Most fitness apps lose users in the first month
Retention is an architecture decision, not a marketing one. We build habit loops, smart onboarding flows, progress milestones, social accountability features, and re-engagement notifications into the product from the start — not added as a patch after launch.
Can you build subscription and monetization features into the app?
Yes — subscription tiers, pay-per-session, in-app content stores, free-trial flows, and coach marketplace models. We've built monetization systems that work for solo trainers, studio chains, and B2B corporate wellness platforms.
We already have a fitness app. Can you add features or improve what we have?
Absolutely. We work with existing codebases — adding wearable integrations, gamification systems, new trainer tools, or performance improvements to apps already in production.
From First Rep to Habit Loop. Let's Build Your Fitness Product.
Book a free 1-hour Discovery Session and see how we turn your concept into a winning strategy.
Let’s Talk
